Friday, January 09, 2009

Founding Principles

Words from the hoofbeats! radio archive:

"With new medical and environmental research continually available, and ever changing rules/regulations from the national and provincial governing bodies and insurance industry, the increasing market of equine enthusiasts and professionals require ongoing news, education and awareness more than ever!"

-- Kim Logue, founder/host
(pictured left, photo by Julia Kemp, at Kate's)

"As the number of recreation horses in Canada continues to increase, and the distances to travel by car between them gets more costly, I often feel conflicted about the environmental impact of the equine industries, which are ultimately, just for sport. I hope the examination of such conflicts and complexities will enliven the show programming and serve the CFRU conciousness."
-- also from show proposal
Proposed Audience Description
1. The General Public, i.e. we will engage existing stn listeners with high quality programming (content and delivery)
2. Horse People:
-participation of high profile organizations/individuals from across North America, as well as focusing on homegrown talent; marketing tools in the hands of guests is one way we will broaden our scope and garner additional word of mouth to build our audience
- listening via internet marketed to Equine Canada and OEF Members, Racing Industry etc...
- radio listening can also be promoted to Equine Guelph’s audience, faculty and students;
Alternative Radio Mandate
The NCRA's website states that Community broadcasting serves the needs of socially, culturally, politically and economically disadvantaged groups in society -- an audience that is recognized as being diverse in ethnicity, culture, gender, sexual orientation, age, and physical and mental ability; -- source
"I think of the horse person as an under represented voice in mainstream media, especially broadcast media. I wanted to reach out to this minority group in our society, and help get their voices heard!" -- Kim Logue, founder/host

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